How Do Network Marketers Get New Recruits?

 Success within an MLM is all about having the right sales techniques to deliver results. And while every individual will approach their business a bit differently, there are several tried-and-true approaches that all home-based business owners should try.

 If you’re already part of a network marketing business or have been considering the move, here are four recruiting techniques that have the power to fast-track your success.

1.  Network Constantly

 Our #1 tip for MLM representatives to succeed is to network constantly. “Networking” gets a bad rap as a fake, opportunistic way to meet people, but it’s really all about building connections and relationships with the people you encounter in everyday life. 

 While you shouldn’t jump right into your business pitch the second you meet someone new, being open to conversations with strangers is a sure-fire way to drive your recruiting success. Plus, even if the conversation doesn’t go anywhere, you get to practice describing the products or services you offer and hone your messaging for future conversations. There’s no downside and tons of upside. 

 2.  Leverage Content Marketing 

 Content marketing is incredibly powerful for today’s businesses, MLMs and otherwise. The idea is simple: focus some of your time and energy on creating content that your audience can engage with in some way, whether that means entertaining them with a funny video or educating them with how-to guides. Content marketing includes everything from blog articles to social media posts to eBooks and infographics, so you can align with the format that works best for you. 

 Content marketing works because it gives people a way to connect with you without needing to buy right away, which is a great way to slowly build organic relationships over time. Eventually, when your audience realizes that they’re interested in learning more, they’ll know exactly where to turn. Plus, the more value-packed your content is, the more likely they are to share with their own networks. And as you already know, word of mouth is everything for MLMs! 

3.  Join MLM Events

 Joining events is another great way to pitch your business to a captive audience. While you may be familiar with in-person events, like conferences or meet-ups for multiple home-based businesses, we’d argue that virtual events are the future of the industry. 

 At Trading-Secrets, we host virtual online vendor shows to bring a variety of MLM and home-based businesses together. Each business owner brings his or her own contacts to the group, and everyone has the opportunity to connect to all the event’s attendees. It’s a great way to find other prospective customers who are already connected to another home-based business and may be more likely to join. 

4.  Empower Your Recruits to Succeed

 Lastly, when you do find new recruits to join your business, spend some time and energy on coaching and training your recruits, both up-front and as they continue to grow. It’s one thing to just bring someone new into the organization, but it’s another to truly empower them to succeed and share the tools and wisdom you’ve learned along the way. The better they perform, the more success you’ll share in the long run!

Conclusion

 As you work towards your network marketing goals, try these four approaches to find the perfect new recruits. You may discover the perfect technique to apply moving forward!