How Do Network Marketers Get Customers?

Network marketing, which includes most home-based businesses and MLMs, is a powerful way to take your business success into your own hands and build an audience from scratch. It’s all about leveraging the people you already know and taking the leap to find new potential customers who might resonate with your product or service.

While that may sound simple on the surface, in reality, finding your customer base can be easier said than done. Here are four avenues to explore if you’re hoping to find new customers for your home-based business!

1. Using Personal Connections to Friends and Family

You knew this one was coming—start by selling to your loved ones. This tip is a classic for a reason! Your friends and family members know you personally and likely want to help your business succeed. They’re also more likely to be willing to hear your sales spiel, test your products, or otherwise invest their time and energy into learning what you have to offer. 

As a bonus tip, if it’s been a while since you last sold to your personal contact list, don’t be afraid to follow up. Past customers may be ready to make another purchase, and those who declined the first time may be in a better position to buy. Don’t knock it ‘til you’ve tried it! 

Next, it’s always a great option to attend in-person networking events to meet new people. In the home-based business space, there are also specific events that may draw your audience. Alternatively, the company you represent might have its own regional or national events for you to explore. If you want to go broader, you can also attend general events or conferences in the business or marketing space. You’re sure to learn a ton, and you’ll have plenty of time to meet new people and give your elevator pitch for what you offer.

While in-person events can be great, they’re also exhausting and not always as fruitful as we might like them to be. So, at Trading-Secrets, we’ve created an industry-first concept with our online vendor shows. During our shows, we bring together a group of home-based businesses and their audiences and give everyone the opportunity to sell to the group. It’s the perfect way to meet other people who are already interested in other MLM products or services—without any of the hassle or stress of an in-person event. 

If you’re not already using social media to promote your business and help you find new prospective customers, now is the time to get started! It’s up to you whether you try to build an audience on all the common platforms or just stick to one or two that seem to be the most successful for you, but don’t underestimate the power of social media algorithms for connecting you with your best-fit audience. 

Final Thoughts

There you have it! Four tried-and-true avenues to track down new customers and help your business reach new heights. Let us know how these channels work for you!