Benefits of Trading-Secrets Online Vendor Shows

When you start a network marketing business, you may be excited about how many people you know who may want your product or service. It’s motivating to realize that the people you’ve interacted with throughout your life are now your business’s network.

The problem? You might be surprised at how quickly you can work your way through these contacts—also known as your “warm market.” At some point after you launch, you’ll run out of people you know to sell to, and the real challenge begins. 

At Trading-Secrets, we wanted to make this transition simple and seamless for others in the network marketing business space, so we built an industry-first solution to help: online vendor shows. 

Let’s take a closer look at what an online vendor show is, how it works, and why it has the power to transform your direct sales.

What is an Online Vendor Show?

 An online vendor show is an online meetup of multiple business owners and their networks, hosted as an event-specific Facebook Group. 

Our Trading-Secrets events bring together a total of 14 businesses for each show. Each of those 14 business owners will invite their own network—their “warm market”—to the event. And while they may have already reaped most of the benefits of their own warm market, they now have 13 other groups of people to sell to! 

Your own warm market will become your fellow seller’s cold market, giving each person a captive audience to use to close more deals and boost their profits. We ask each vendor to do their best to bring in 25 people to join the event, so if every vendor is successful, that’s a group of 350 people who are ready to explore new products and services that they might enjoy! 

During the event itself, for a full week, all 14 businesses will network with the group and promote their products or services among attendees. When you join, you’ll be given three two-hour time slots to share about your business and what you have to offer the group.

While we can’t explicitly guarantee any sales for your business, we’ve found that these events can be transformational when it comes to building your business network and connecting with new prospective customers that you would never have reached on your own. It’s truly a win-win for each person who attends on both the vendor side and the customer side. 

Why do Online Vendor Shows Work?

 The key idea behind online vendors shows is that each business owner’s warm market is happy to show up to support them. You’ve probably seen this with your own warm market—while they may not need to make any other purchases from you in the near future, they love what you’re doing and want to help you succeed! 

When you bring these people to the larger group setting, they’ll be exposed to 13 other businesses that need a new customer base, and they may find one—or several—products or services they’d like to purchase. And in exchange for providing your own warm market to the other vendors, you have access to all 13 of theirs! 

This model works better than traditional cold outreach for a few reasons. First, the people who make up your peers’ warm networks are already supporters of their home-based business. You won’t be faced with the skepticism or confusion that you might see in the general public because your new audience has already supported another MLM or home-based business in the past. This is a huge win for your business, and it often makes the selling process much easier through the event week. 

Second, while these new customers are new to you, there’s a sense of community and camaraderie at the events because everyone has been invited by someone they know and care about. In essence, your “cold” leads from our virtual events may not feel as “cold” as contacts from regular outreach because you already have something in common with them. 

Last but not least, everyone likes to feel important when they get invited to an exclusive event! It’s fun to have access to giveaways, cool new products and services, and other exciting moments throughout the week. Our event attendees are happy to join us, which helps influence their excitement around what you have to offer. 

Additional Benefits of Our Online Vendor Shows

When you sign up for our online vendor shows, you also get some additional perks to help make the most of the experience and reach as many prospective customers as possible. 

These perks include our event pass features (AKA free membership on our site!), a business listing on our website, our event receipt tracker, access to our loyalty/referral system, and a bonus networking course.

You’ll also a guarantee that you’ll be the only representative from your company in our event. (This is great for those of you that work for larger businesses with many competing representatives in your area!) 

We’ve found that each of these bonus features makes the experience even more valuable for our vendors and attendees and helps to boost sales for those that fully engage with our process.

Final Thoughts

 Ultimately, as you well know, running a network marketing business isn’t always easy. Trading-Secrets exists to help our fellow MLM and home-based business vendors to succeed, and we’re proud to offer online vendor shows to help you tap into a wider audience and continue to grow your business. 

We’re the first in the industry to come up with this solution to build a wider audience, and we hope you’ll give us a try! 

So, if you’re hoping to grow your network marketing business and make extra income from home, online vendor shows may be exactly what you need to take your sales to the next level. Learn more and sign up for an upcoming event on our website here!