Learn How to Reel in the Sales Using the Power of Social Media Video

In the home-based business space—or really any business space—you probably already understand the power of video. Video has taken over the marketing world, and for good reason. It’s one of the most effective formats for driving sales, engaging with your audience, and providing valuable information that keeps them coming back for more.

Within the video world, Reels are an up-and-coming format that you need to consider if you haven’t already. Reels are the ultra-short-form videos that are taking over Instagram and Facebook, and they’re the same content style as the videos you’d find on TikTok. Compared to basic video content, Reels receive 22% more engagement—likely because they’re so engaging and easily digestible in the short-form environment. 

At Trading-Secrets, we’re all about providing actionable information that helps our fellow home-based business owners and MLM businesses succeed, so we put together a whole course just focused on maximizing the power of Reels for your work. Explore it in our VIP membership here, or keep reading for a sneak peek at some of the most important takeaways!

What You’ll Learn in Our VIP Course

1.  It’s all about the algorithm.

Instagram and Facebook show your Reels content to a wide audience—all thanks to the company’s algorithm. Essentially, the algorithm shows you more of the same kind of content you already engage with and less of the content you scroll past. Over time, this is how the apps learn your content style and preferences to deliver a better experience. Thanks to the algorithm, Reels can help you reach more of your ideal customers by finding the perfect audience for your videos. 

Explore the full course to find out exactly how to use the algorithm to your advantage, encouraging the platforms to launch your video into widespread success.

2.  Want to win at Reels? Provide major value in 15 seconds or less.

With short-form video content, one of the most challenging elements is understanding how to make the most of the short timeframe. How could you possibly fit all your information into just a few seconds? In our VIP course, we recommend a tried-and-true framework that you can apply to all your Reels, taking the guesswork out of the creation process. We call it the “three acts of a Reel,” and we’re confident it’ll ease your stress as you prep content. 

3.  Having a consistent strategy is crucial for long-term success.

Last but not least, you’ll gain the most value from your Reels content if you commit to a regular process. Our final modules in the course focus on teaching you how to build a rock-solid strategy for your Reels content that aligns with your existing sales funnel and keeps running even when you’re not feeling actively inspired. (If that rings true, stick around for module five to see a list of content ideas that apply to almost any business!)

Final Thoughts

As a consumer, you may already know and love Reels content. Now, it’s time to learn how to leverage Reels to take your business to the next level. 

Explore our five-module course in our VIP membership today for more information like the tips above. We’ll go into much more depth to make sure you understand exactly how to put your new Reels expertise into action. 

What are you waiting for?!