Founded in Chicago in 1955 by Arthur and Shirley LeVin, Jewels by Park Lane defines "The American Dream". As the world's leading direct sales jewelry party plan company, Park Lane proudly offers exceptional quality jewelry that is backed by an unconditional guarantee. For over 6 decades Park Lane has helped people reach their dreams! Imagine starting at a kitchen table in an apartment with the dream of financial independence and then boom it quickly grew to helping others obtain the same financial success on their own!